Influencer marketing is fast gaining market acceptance as an alternative to celebrity marketing.
For two simple reasons: cost and the niche they are serving.
Like celebrities, they appeal to certain people or niches. So it is important to find an influencer that appeals to the target audience your solution is geared to.
Influencer marketing is most useful if your solution is not widely accepted yet. These influencers with their influence could jump-start adoption with the fans who follow them.
Texts and images can only do so much.
Having a spokesperson with a vibrant following, like an influencer, could give your product a much-needed boost.
So do not ignore influencers as part of your marketing outreach programs.
We work with several of these influencers across the region.
Let’s have a conversation if you want to engage these influencers.