Your content is good only when you have …..

So you have created your website and secured it, the next task is to start building traffic.

We all know that creating good web content is key in keeping our readers interested and engaged. While for many a website owner, the focus will be on the target audience and the content to connect with them, we mustn’t forget the 800pound gorilla in the room – the all power Search engines.

Search engines are the first port of call for most if not all online searches. No matter how good your messaging and copywriting is unless you take into consideration the search criteria of these search engines, it is unlikely that your website will get any organic traffic. At best your content will just be another best-kept secret on the Internet. This is a grave and costly oversight.

At the other extreme, some webmaster over stuff their content with keywords (i.e keyword stuffing). Search engines are getting smarter and they can discern content heavily loaded with keywords. This might even earn you a penalty from the search engines. On the human visitor front, content that is too fixated on ranking is a turnoff. So a fine balance is needed.

There are some basic SEO friendly actions as a website owner, you can take in getting the organic traffic going without going into the heavy SEO stuff. By carefully crafting content for humans and search engines, you can make your content palatable to your readers and at the same time surface in a search. Do it right you will get the visibility and clients you were writing for. So join our training classes or speak to us today for a website audit.

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