Website creation is more than just creating a web presence.
After the initial design work is done, more needs to be done to enhance its usefulness and performance.
The 6 things that all website development need to consider
1. Security. Your site will be visited by malicious web bots. It is not a question of if but when. This automated web bots will cost you sleepless nights and rework to get your site back to its operational state. In some severe cases, your site might even be held ransom until the perpetrator’s demands are met.
Most often the security provided for by the hosting companies are very basic and perimeter in nature. You need to add an additional element of security at the website level especially when you are in a shared hosted environment.
2. Site performance. This is crucial. If your website is slow to download, your visitor might abandon your site and even head for your competitor’s webpage. Also, you will be “punished” by Google and get a lower page rank.
3. Good user experience. Having good relevant content is important. Your visitor will stay longer. They might even share your content with others. This will also be favorable in the search ranking. If done well over time, your site could also be seen as an authority site and your ranking improved considerably in search engines.
4. Content that is search engine friendly. Research has shown that up to 95% of online searches are done through search engines. If your content is not search friendly it will not rank high in a search request. Making your content known and search friendly is paramount for you to grow organically.
5. Engagement. Your visitors have arrived how do you interact with them? They like your content and have a good experience on your site. How would market to them for further promotions?
6. Analytics. As they say, you can’t improve what you can’t measure. Understanding certain visitor behaviours will give you an idea how your site is performing. Is it meeting customers expectations? If not, how can I make informed decisions to improve it?
If any of these 6 aspects of your websites are not in place, your site is performing at a suboptimal level.
Why is this important?
If anyone wants to understand more about your organization and business offering, the first place they will go to would be your website. If your website is not ready for your visitors you will be missing out on opportunities – opportunity to impress them, opportunity to engage further with them, opportunity to sell to them.
Afterall getting visitors to your site is already a challenging proposition, why waste these opportunities when they visit your site.
Let’s have a conversation on how to minimize this mis-opportunities and make your website a lead generator.