Website Audit

Do you think you have a good website? Do you have a baseline understanding of it to make improvements?

More often than not, once a website has been created, it is usually assumed that the web work is done. The reality is that it is just the beginning of the journey on having an online presence.

To understand what further work is needed, please check out our blog.

Just like a car, it needs to be regularly service and tick positively on all boxes on the servicing checklist.

 

Why do I need to that on a website?

Software gets updated all the time as with new technology. Content also gets added, changed or deleted constantly. When new updates happen, performance gets impacted. When performance gets impacted, it is no good for your site visitors and your Google rank. This eventually affects your business. Hence regular health check on your web performance is needed to ensure optimal performance.

To answer the opening question – Yes we can help. We can provide you with an overall health check or focus areas of concern. From there, you will have a baseline understanding of your website.

General website audit. We will do a health check on 5 areas of your website. They are set up, performance, security, content and marketing.

Setup health check. A poorly setup website will result in lots of pain down the road. The issues will be compounded as it grows. Your website will be susceptible to attacks and eventually get penalised by the search engines and your visitors alike.

Performance health check. Poor website download speed is bad for business. With webpage download speed being a key page ranking factor in Google Search, any performance issues will result in a poorer ranking in a search result. Your human visitors might not come back of the poor experience. They might even now head to a competitive website.

GTM Labs

Security health check. Websites all over the world are constantly being attacked. Malicious web bots are constantly trawling the Internet looking for vulnerable websites to attack or launch an attack from. These web bots are automated so they are operating 24×7.

In short, it is just a matter of time, a web bot will pay your website a visit.

Once they gain control of your website, you are at their mercy. This will have an untold impact to cost to your brand, business and reputation.

Below is a sample screenshot of real login attempts by non-existing users.

Content health check. So have you created your content – how would you know whether your content is reader-friendly? Is the English properly used with sufficient readability?
Are you using keywords? Are your keywords popular?
Are you overly using keywords? Did you know using a keyword excessively (aka keyword stuffing) will get you penalised?

Visitor engagement. How engaged are you with your visitors? If your visitor like what they read, are they able to share out your content? Do you know what they are doing on your website? Are you capturing customer details for followup?

Let’s have a conversation if you would like to do a website audit to understand whether your website is performing at its optimal.