Social Media as a business component is fast maturing. It now becomes more of a necessity and less of a by the way communication channel. This is more evident for businesses providing products or services to the mass public.
Customer who likes your business wants to be updated and engaged. They are not content with just an automated hotline number.
Social Media also allows a company to foster a community of followers. If done right, this community of fans can provide invaluable feedback on how your products and services are being perceived and delivered, conduct market research etc. It could also be a source of lead generation.
However not all social media platforms are created the same. Each platforms has their strength and weaknesses. Depending on your strategy, target audience, choosing the strategy mix will be important.
To aggravate the situation, new social media platform owners are constantly changing policies which will affect how you engage your fan base.
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