The purpose of Public Relations is to foster a better image of your company and objectives. This however, also transcends to your stakeholders both internal as well as external.
Public Relations has become more important than ever as media channel options explodes. Beyond traditional media institutions, the online scene also calls for better relationships with the market you serve. Earning public and stakeholders’ understanding and patience takes time and is an ongoing process. Delivering a consistent messaging about your business culture and objective is key.
The Internet moves at an alarming pace. With the advent of Internet 2.0, online interactive and collaboration has exploded. Once private conversations are now taking being made public. Comments both positive and negative are posted and quickly accessible to the mass public.
What you have painstakingly build over the years could be quickly eroded if there is no concerted effort to manage public opinions. How well you deal with them will eventually determine public attitude towards your brand and bottom line.
Frequently Asked Questions (FAQ)
Q. What is the role of Public Relations?
Improve corporate image that rubs off on the the product/services that the company offers,
Improve Corporate Communications,
Foster goodwill with the public and stakeholders,
Handle negative press etc.
Q. What is the difference between Public Relations and Marketing?
Marketing is typically deployed to promote a product or service that the company offers.
Public Relations promotes the entire company.