GTM Academy


Venue : Paya Lebar or Jurong East

Networking Workshop

Networking is an important activity in business as well as in your social life. It gets you into places that would normally take ages to open or even be shut to you. Your bosses want results fast, you want a refereal to a job, you want insights into a particular industry, With a good network, you can reach out and make things happen for you quickly.

In this insightful course, attendees will have an opportunity to understand how to have a better mindeset in approaching networking, how to be better equip to make an impression. Networking skills is more important than ever with the demands of todays environment. People are more demanding and quick to judge. Moreover as they say, you have only one chance to make a good impression.So up your game and be a more effective networker. Join us in our networking workshop.

Do drop us an email at enquiry@gtmlabs.com for any enquiries.

 

Sales or Account Management Workshop

Sales has changed through the years. You can’t talk to your customer to a sale as a chatty car salesman would in the 80s. In this new economy, your customer is now more empowered with knowledge than ever. A new mindset, a new engagement model needs to come forth to tackle the “new” customer. From lead discovery to closure, every step of the sales engagement or account management is more important than ever. One mis-step and your effort might be lost.

In our class, we will touch on the different Sales Engagement Model. Time Management, Account Management and Closure. A Sales Person is not born, he/she is created. And as with any sports or skill, it gets perfected through training or repeated performance. Not training that comes out of academic studies but from real life battlefield experience.

 

If you are keen or have any queries, do drop us an email at enquiry@gtmlabs.com

 

WordPress Workshop Basic

Your website is the first port of call if anyone wants to understand more about your organisation and offering. It is the face of the company, if they have not met you yet. Having a website is thus a must have in today’s connected world. This course is for those who wants to setup a webpage/blog page to establish a primary online presence.

In this course, you will

    • Understand what is a CMS,
    • What are the different CMS available.
    • Why choose WordPress,
    • Understanding the different flavors of WordPress
    • How to choose a good domain name,
    • Selecting a hosting service provider for your needs,
    • How to setup WordPress,
    • Understanding important WordPress concepts
    • Customizing your site,
    • Navigating WordPress.

After this workshop, you will have a better understanding of WordPress and be unafraid of using it.

 

WordPress Workshop Intermediate

Having your basic WordPress website up and running, you next need to focus on the backend to make your website more robust and ready for visitors. The last thing you want is to give your visitors a poor experience. This, in turn, will unlikely result in any real business leads, revisits or recommendation.

In this course, you will

    • Implementing site Security
    • Improving site Performance
    • Improving Customer Experience
    • Important website Housekeeping

After this workshop, you will have more confidence of your website’s ability to do business on the Web.

 

WordPress Workshop Advance

Now that you have your WordPress website ready for visitors world. You need to understand how to grow traffic and increase leads to your business. 

In this course, you will

    • Making your website searchable by Google
    • Implementing on page SEO
    • Setup Google Analytics
    • Lead Capture
    • Encourage sharing
    • Managing multiple websites

After this workshop, you will have more insights into your visitor behavior. With that, you can optimize your website to improve customer’s needs and lead generation.

If you are keen or have any queries, do drop us an email at enquiry@gtmlabs.com

 

Facebook Workshop I

This course is for those who wants to utilize Facebook as part of your online strategy. In this course, you will understand

  • Social Media Overview
  • Facebook Dos and Don’ts
  • Post Creation
  • Where to find Content
  • Creative Considerations
  • Overview of Facebook Advertising,
  • Best Practices.
  • Digital Marketing Overview

After this course, you will have a better understanding of Facebook, how it can help your business, and understanding best practices in using Facebook.

 

If you are keen or have any queries, do drop us an email at enquiry@gtmlabs.com

 

Facebook Workshop II

This course is for those who wants to grow your Facebook presence. In this course, you will understand

  • Driving Traffic
  • Facebook Advance Features,
  • Facebook Tools
  • Facebook & Instagram
  • Case Studies
  • Best Practices.

After this course, you will have a better understanding of Organic and Inorganic growth and specifically on managing Facebook Ads for the latter.

 

If you are keen or have any queries, do drop us an email at enquiry@gtmlabs.com

 

Associate Web Analytics Consultant

This course is for those who wants to

  • Acquire more traffic and more conversions to their business,
  • Pursue a new career in Digital Marketing,
  • Start their own business,
  • Have a standard marketing framework that can be reused in different scenarios,
  • Understand consumer behavior, primarily the consumer user journey.

 

Duration : Over 2 weekends, 5 hours of training – Sat 1pm to 6pm each session

 

If you are keen or have any queries, do drop us an email at enquiry@gtmlabs.com

 

Google Analytics Reporting Workshop

This course is for those who wants to understand more about Google Analytics and how it is used to analyze online traffic data. In this course you will be guided in basic approaches to querying and exploring data using Google Analytics. This course goes into Google Analytics in depth :

  • You will walk through the different menu options
  • You will work with segments, filters, dimensions and metrics
  • You will perform traffic analysis, content analysis, measure how your ads are performing.
  • Create custom reports
  • Get a glimpse of special tool that will extract data from Google Analytics into a spreadsheet. This will greatly help in saving time.

After this course, you will be able to use different parts of Google Analytics with confidence.

 

Duration : 5 hours of training – 1pm to 6pm

Equipment : Students to bring their own laptop. WIFI connection will be provided.

If you are keen or have any queries, do drop us an email at enquiry@gtmlabs.com

 

 

Event Management Workshop

Events is an essential activity of a marketing strategy. It could be a closed door private event or a event open to the public or trade. Whatever the case, not all events are the same and there is always high expectations that an event is executed with seemless precision.

The fact of life is that anything that is not properly managed, can and will go wrong. This course is for those who seeks to understand the various moving parts of an event, how to better manage it and associated best practices to reduce the stress and potential fallout of a poorly organized event.

In this course, you will understand

    • Anatomy of an event,
    • The various plans needed,
    • Time management,
    • Working with various stakeholders,
    • Essential tools needed,
    • Best practices.

After this course, you will have a better management of an event and execute with more confidence.

An Event checklist will be given at the end of the class.

 

If you are keen or have any queries, do drop us an email at enquiry@gtmlabs.com