Focus group provides quick insights into consumer perceptions. Developed after world war, focus groups have been widely used by companies especially those in the business of providing consumer products. Focus group studies are important for pre product launches to seek out ideas or confirmation of ideas. Without a good understanding of the customer’s point of view or feedback, product development or marketing effort may go off on a tangent to what the market is willing to pay.
Quick to execute, it is also inexpensive. Properly executed, it could result in identifying trends and/or exciting new opportunities. It could even provide some thought provoking view points which wasn’t considered before. Do speak to us, to understand further on how a focus group can help your business.